Personally, I like to promote my business using Squidoo.

So what is Squidoo all about?

It is a community of people who build web pages. These web pages are called lenses, and they are available in wide range of topics. You can find lenses about almost any subject.

Squidoo connects people who are looking for high quality information and who could be potential customers.  Many people who are interested in building their business are now using Squidoo to promote their business.

I’ll let you in on some secrets. I will tell you the top 10 ways to use Squidoo to grow your business.  You can use these secrets to drive traffic to your business website and grow your business:

1.    Your first important task is to create many lenses in a variety of topics. Though it is essential to create lenses on your business, it is also good to create Squidoos in other topics like famous people, hobbies, TV shows etc. The reason for this is those people who are interested in these topics will visit them and they may be interested to know what your business offers.

2.    It is very important that you include links to your websites in your lenses and mix them along with your content. You can make the link suitable to the topic of the lens.

3.    Your lens should not be just a collection of material created by you, but should give useful information for the topic from others also.

4.    The lenses should be updated frequently – at least twice a month – and kept fresh. You can do this by changing the title or by adding few tags or adding links.

5.    Always keep your lenses short and simple. Stick to one topic.  Readers will lose interest if they can’t figure out what your lens is really about.  Writing on multiple topics in one lens can also confuse the search engine spiders.  

6.    The lens also should not be too short. 300-400 words is ideal.  Always provide useful information.

7.    Including a guestbook at the end of your lens helps to get the comments from the readers.

8.    You can ask the readers to share their thoughts and opinions about your topic by including questions in your lens.

9.    As success does not come overnight, if you are really interested in growing your business, practice is very important.  Practice makes you perfect.  Write a bunch of lenses on any topic that strikes your fancy. Try to write one lens a week.

10.    It is good to add tags to your lens as people searching for that particular topic through google or Squidoo search will land on your lens and become another prospect for your business. So by using the above techniques, you can use squidoo to grow your business.